Alpha aspiration | To create a dazzling and aspiring live catwalk performance at Earls Court.

Alpha approach | Getting unique and diverse models to strut their stuff along the runway in front of a capacity event at Earls Court.

Alpha affect | Heightened exposure to the new range and column inches in London media.

Alpha appreciation | “Live event production can be a tricky beast. As a producer, I find the art of success is often down to the breadth of expertise that I can surround myself with. Ace suppliers are integral and Alpha sit very comfortably within that category. Liz as 'chief', makes every effort to understand the tone of the requirement and provides great personnel to suit each and every occasion.