Aug 20, 2014 | Post by: admin Comments Off

Alpha males play the Criminale for a day

This week Duncan, Bernie and Luke got a taste of gangster life working with Great Depths Creative on a campaign for a range of craft ales. The product line, titled Criminales, takes it’s inspiration from the different characteristics of each ale and they’re labeled appropriately – Gangster – the mighty IPA; Robber – the powerful, hoppy ale; and Fraudster – the smooth, golden ale.

The shoot, which happened in our very own Bristol, saw our Alpha males taking on the character of each ale. Take a peek at the pics below and guess who’s who…